Google drive digital asset management11/8/2023 ![]() If you’re a smaller team, looking for a lighter solution that stores and shares basic digital assets, you may not need all the features a DAM provides. While a DAM allows for text-based file management, it's best for companies that need a better way to produce, store and distribute large amounts of rich media content (photos, videos, audio, etc.). Better Media Sharing: A DAM includes features that enable easy sharing of large media files, such as high-resolution images, large-format videos, etc., over email, web galleries, or Branded Portals.A DAM offers version control, history tracking, and watermarks, as well as enhanced security and compliance. Advanced Asset Security: Access permissions for internal and external users give organizations tighter rein on digital media.Sophisticated Organization & Search: A DAM makes storing, managing, and finding brand and marketing material (photos, videos, etc.) easy with artificial intelligence, keywords, and advanced search capabilities. ![]() Additionally, a DAM provides organizations with increased media security, such as user permissions, compliance regulations, and watermarking. Typically focused on brand and marketing-related assets, a DAM is conventionally owned by the marketing team, but can also be used and accessed by many other teams within your organization to maximize productivity.Ī DAM offers excellent features that allow users to manage any type of digital file and perform a variety of beneficial functions, including re-sizing and re-formatting their media, tracking usage history, and sharing large files easily. Digital Asset ManagementĪ DAM is a file management system focused on digital media used to store, organize, collaborate on and distribute visual content (photos, videos, graphics, etc.) all from within one central library. To compare and contrast the two systems, we’ll need to better understand each system individually. In this post, we dive deep into the differences between the two systems so that you can better understand why a DAM may be the upgrade from Google Drive that you’re looking for. ![]() With the amount of content being created by marketing teams today, it’s vital to not only secure your assets in the cloud but do so in a way that can improve efficiency for your entire team that’s where a full-service DAM comes in. While both Google Drive and DAM systems can technically store your digital assets, their capabilities vary greatly. A frequent question we get from organizations looking to understand what value a DAM solution can offer their team is often: “What’s the difference?”. When it comes to understanding cloud-based systems like Google Drive or digital assessment management (DAM) solutions, most people are left feeling a little confused.
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